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The Search Engine Optimization process can be carried out in a number of ways

"Chantal Bonney" (2019-12-14)

The Search Engine Optimization process can be carried out in a number of ways. The first way is to respect all the rules and regulations implemented by search engines. In this method, the SEO process will focus more on building relationships with the human audience of a business in order to build web presence. The second way is to totally disregard search engine rules and capitalize on the loopholes to gain an upper hand in search engine rankings. While the first way is known as WhiteHat SEO, the second is referred to as BlackHat SEO. The top SEO software can be used in both these methods and both of them might be beneficial, but there are advantages and disadvantages to both.

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Most companies prefer to use WhiteHat SEO techniques as these techniques allow for the development of quality websites first and foremost. Here are some of the advantages offered by WhiteHat SEO:

Positive in the Long Run: If you plan on making your website stay strong in the highly competitive online scenario, you have to use White Hat techniques. If your domain name stays the same for a number of years, search engines will be quicker to trust you. WhiteHat SEO techniques can help in generating traffic from a lot of different sources, which bodes well for the online future of your business.

Better Suited to Change: With search engine algorithms being continually updated these days, many websites using Black Hat techniques come under pressure because of the increased chances of getting axed by search engine results. Websites created through White Hat techniques stand a much better chance of coping with the changes brought about by the new set of algorithms.
Perhaps the only downside of WhiteHat SEO is that it cannot generate traffic fast. It may take you several weeks to notice the impact of White Hat techniques on your website.

Black Hat SEO

Small-time websites looking to get ahead of websites ranked higher up than them typically use Black-Hat SEO techniques to solve their problems. However, BlackHat SEO is considered by experts to be only a short-term SEO option. It has some apparent advantages such as:

Faster Traffic Generation: While White Hat techniques take quite a long time to show its positive effects, there are no such problems with Black Hat techniques. Bending and breaking search engine rules will always have certain advantages to bring, and the primary one is generating increased traffic in next to no time at all. You can use the top SEO tools to analyze the differences in traffic generation pre and post-employment of BlackHat Seo Tools CC techniques.
Unlike WhiteHat SEO, BlackHat SEO techniques have several disadvantages to them. Some of them are:

Poor Impression: Once people become aware of the fact that a website uses unethical techniques, people's impression of it immediately goes down a notch or two.

Can't Escape from Search Engine Algorithms: Updated Google algorithms will always catch out your website if they detect Black Hat techniques being employed.
It's recommended for every business out there to go the White Hat way as it is a much safer alternative, and can guarantee results over the long haul.

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