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Digital Marketing Trends For 2020 You Should Know

"Dirk Scully" (2020-05-18)


Digital Marketing Trends

1. Voice Search
Voice search is undoubtedly rising in popularity. By 2020, 50% of all queries are going to be voice-based consistent with Comscore.

There are mainly two sorts of voice search: people who are implemented by smart speakers like Amazon's Alexa, Apple Homepod, Google Home and Microsoft's Cortana which give searchers immediate voice answers to their questions and people that are installed in desktops, and smartphones like Siri and Google Assistant which display written search results.



Top brands are thinking the way to deliver their promises using voice-enabled devices because they're affordable and offer greater capabilities than ever before while more visitors are using voice search to interact with these brands.

Businesses should also focus their outreach efforts on using voice engine optimization. Marketers must use a more tongue SEO to make content accordingly. This requires them to think what their audience may use in their voice queries also as specialise in long-tail keywords because searchers are likely to be more specific when asking a question. For instance, in one question, a client may request information about time, price, location and other details which sound heavy for written search queries.

As a result, marketers can leverage these opportunities to deliver more targeted, specific content which results in increase their click-through rates.


2. Smarter Chat
Chatbots are rising within the few recent years and still persists in 2019. According to Grand View Research, 45% of end users like better to use Chatbots as a serious means of communication in customer service.

Chatbots play a critical role in improving the customer experience and permit marketers to raised engage with their audience - without really doing much. They offer real-time assistance to the user, dedicated support and a proactive interactions where they ask inquiries to understand the important problem.

For instance, a visitor landing on an internet site is contacted via chatbot and asked to request assistance or get more information about the merchandise . If he selects the primary option, he are going to be mentioned a representative for help and if he chooses the second option, he are going to be asked a series of automated questions or redirected to their blog or FAQ page.

Another rising trend is Whatsapp Business Messaging, which has become one among the foremost used messaging apps worldwide consistent with Statista. Besides, it's not restricted to non-public usage; businesses are using the appliance on a day to day for his or her daily activities.

Messaging traffic is expected to double by 2019. This is driven by over the top messaging Over-The-Top or OTT apps, going up from 31 trillion messages in 2014 to over 100 trillions by 2019 globally.




3. Micro-Moments
As more users are processing their online activities using their smartphones, marketers still leverage micro-moments to draw in their audience's attention and fulfill their instant decisions.

Whenever a customer searches for something, looks for a close-by store, wants to finalize a task or makes a sale , marketers can cash in of those sorts of micro-moments to create targeted content and advertising.

In order for marketers to achieve using micro-moments, they ought to understand the essential practices of every one. Let's take for instance the "I-want-to-go-moments". Brick and mortar stores can cash in of such a flash by capitalizing on "near me" searches, which have grown 2X between 2016 and 2017 consistent with Google. this article requires storefronts to optimize their locations on their websites or apps. Furthermore, they will go even beyond that by creating ads for his or her store's location or popular products to enhance their visibility in search engines and reach their customers at the appropriate time.












Everything you need to learn about latest digital marketing trends 2020 is here. Here you will get a brief overview of newest trends in digital marketing.